If you want to know the truth about something, just ask a child! They’ll answer you honestly and directly, without a hidden agenda. Their genuine, candid reactions are that special something that makes kids so wonderful, and they are also the reason why films or images of them always captivate us is a very direct way.
In collaboration with Heckler, Saatchi & Heckler produced the delectable short film “The First Taste” for the TEDxSydney 2013. The director Matt Gilmour had the idea for the video when he saw his own two year-old daughter reacting to food she hadn’t tasted before.
In the video, the kids get their first taste of types of food that take some getting used to, such as Vegemite, gherkins or lemons, and are filmed as they react in a very honest, natural way. The wonderful result is guaranteed to put a smile on your face, as you can see here.