#CYBEXbyJeremyScott launches in Australia

Attention, fashion-forward parents in Australia!

The whimsical #CYBEXbyJeremyScott Gold Wing pram has hit Australian shores, adding a touch of sparkle which is impossible to miss. Moschino Creative Director, Jeremy Scott combines fashion and practicality, creating works of art that are visually extravagant and also functional. Media personality, Rozalia Russian has collaborated with us to launch the collection in Australia. The photoshoot was held at the prestigious George Ballroom in Melbourne, encapsulating the essence of the luxury pram. “It was fantastic to work with CYBEX on this collaboration. As a busy mum, it’s a great to know style doesn’t need to be compromised for functionality”, Rozalia said.

Mother to three-year-old Willow, Rozalia and husband Nick are expecting their second child in January. “The wings on the Priam range are the perfect touch for the arrival of our little angel early next year”, she said. The premium stroller has been a favourite to many Hollywood celebrities such as Liv Tyler, Nicky Hilton and Heidi Klum. The Gold Wing Priam is also featured in Fergie’s music video ‘M.I.L.F.$’. CYBEX is thrilled to work with Rozalia to launch the CYBEX by Jeremy Scott collection in Australia. “Rozalia celebrates style and that doesn’t stop because she is a mum. That’s exactly what this collection embodies”, said Rachel Camilleri, CNP Brands General Manger. 

#strollin #10weekstogo @cnp_baby @karonphotography #jeremyscottxcybex

A photo posted by Rozalia Russian (@rozalia_russian) on

The CYBEX Priam Lux Seat comes complete with a reversible seat unit and offers a full-recline function that can be operated with one hand, making the seat perfect for use from birth. The Priam includes a compact one-hand fold, an extendable XXL sun canopy and spacious shopping basket for extra storage. The seat height of the Priam is perfectly aligned with the average table height so that it can be used as a mobile child seat in restaurants or cafés. The Priam is also compatible with the CYBEX carry cot which is sold separately and a lightweight frame with intelligent suspension. Additional accessories from the Jeremy Scott range, can be purchased separately from Australian distributor CNP Brands, or at stockists including David Jones and Baby Mode.