CYBEX brings virtual reality to Prague Fashion Week

During the first week of September, the historical city of Prague was buzzing with fashion icons from all over the world. Mercedes Benz Prague Fashion Week, the largest fashion event in the Czech Republic, grasped the attention of numerous fashionistas, bloggers and various media. So, of course, this was an event we simply couldn’t miss!

For years, CYBEX has brought the car seats and strollers industry from the future into the present. Recently, we decided to introduce the future of fashion shows to the attendees of Prague’s Fashion Week.

In collaboration with zagh, a young Czech brand focused on high quality custom made shirts, CYBEX made an appearance in a one-of-a-kind fashion show – in virtual reality.

A unique, invite-only event, was launched as part of the side program on September 2nd at 11:00am. Selected guests were sent a package including special VR glasses, thanks to which they were able to view the spectacle from anywhere in the world just by using their smartphone. Along with the show, our attendees could enjoy an increasingly popular snack of kale chips, and anyone knowing our secret password could also get a signature drink made specifically for the show at Prague’s famous L’ Fleur bar.

The striking 360° 3D show was filmed during a one-day shoot near the Czech town of Pilsen. Using the latest 3D filming technology and hi-tech gear we were able to create a video that transfers viewers directly into a magical land of cotton, clear waters and earthy hues. In this world full of color and meditating music, models are within the reach of your hand and the soft flutter of butterfly wings is so close you can almost feel it brushing against your skin.

Jak se dělá #VR 👀 Virtual reality in the making! @cybex_global #CYBEXButterfly #myzagh #MBPFW

A photo posted by ZAGH (@zagh_official) on

The futuristic fashion show reveals the current collection of tailored T-shirts by zagh romantically contrasting with camouflaged Butterfly Capsule edition by CYBEX. Guests can also take a peek at YEMAYA – our new carrier system which had been developed in collaboration with our top product and fashion designers to provide mothers and their children with highest comfort.

#myzagh and @cybex_global #virtualreality game of hide and seek #CYBEXButterfly #MBPFW ❤️

A photo posted by ZAGH (@zagh_official) on

Furthermore, it is worth mentioning that side by side with professional models viewers can spot Czech Republic’s top video blogger, Teri Blitzen. We were truly excited that Teri decided to take part in our show and share her experience with her fans.

Cybex & Zagh

A photo posted by Teri Blitzen (@terihodanova) on

Even though the full 3D experience was only available to our special guests, we wanted to give anyone the chance to enjoy the unusual show. Therefore we decided to share our 360° video on YouTube, on our Facebook and also right here. So sit back, relax, and let the game of hide and seek begin!