Dieter Rams Hommage @ CYBEX (Video)

Dieter Rams ten principles of good design now daily inspire the designers and R&D department at the CYBEX Headquarter in Bayreuth, Germany. Our Industrial Designer Ralf Holleis and his friends Christopher Kieling  and Eugen Schulz painted the walls after the modification of the building, visualizing the ideas of one of the world´s most influential industrial designers.

Dieter Rams – a luminary among product and industrial designers – remains virtually unknown to the end consumer. Too bad, because his approach to design set new standards in the 1980s and still influences creative minds today. Innovative, useful, long-lasting, aesthetic and environmentally friendly are just a few of Dieter Rams‘ principles of good design. Some of his prototypes are on display at the MoMA in New York.