CYBEX Lights Up Milan Yet Again With Latest Campaign Launch Event!

The official launch event of the CYBEX by Marcel Wanders “Parents Collection” at Via Savona was a stylish affair, bringing to life the collection’s slogan ‘Living your most fabulous dream.’

On Tuesday night, the spectacular CYBEX by Marcel Wander’s launch event took place at a special venue in the heart of Milano Design Week, to coincide with the Salone del Mobile Fair, Europe’s most prestigious furniture and design festival.

The sparkling event had an extra significance as it marks CYBEX’s first venture into the world of interior design and the first collaboration between world famous furniture designer and industry rebel Marcel Wanders and the booming child mobility brand that has rocked the industry.

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CYBEX launched itself into the furniture world with a bang, showcasing the “Parents Collection” furniture line that includes a high chair, rocker, bouncer and colorful accessories for kids and reimagined to fit seamlessly into the lifestyle of parents. At the heart of this exciting collection is the “Hausschwein”—a household accessory epitomizing the highest level of innovation, functionality, and design.

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Milan’s social movers and shakers came to celebrate this fantastic collaboration, along with representatives from global titles including Vogue Bambini, Interni China, Dwell and Elle Deco. CYBEX’s friend, the DJ and model Sita Abellan was there to spin the tunes throughout the event.

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The masterminds of the collaboration Marcel Wanders and CYBEX founder Martin Pos, known as the game changers of their respective industries, mingled among the crowd before taking part in a press conference to offer their own personal insights into the “Parents Collection”.

‘Furniture for babies should be stylish but fun, contemporary and simple yet safe. We have created a beautiful collection of design pieces that fit so well into parent’s contemporary urban lifestyle that the arrival of a new born does nothing to disrupt how the parents live,’ said Marcel Wanders.

Martin Pos said:  ‘the collection shows that, with all of the seriousness implied by staying true to CYBEX’s D.S.F Principle (distinctive Design, superior Safety and clever Functionality) – adding a bit of color and wit makes it complete.’

The “Hausschwein” is available in the summer of 2016, with the full collection available in 2017. To get the most up to date information, sign up for the CYBEX by Marcel Wanders newsletter at http://marcelwanders.cybex-online.com/

You want more? Check out our Instagram profile for more pictures from the event: CYBEX on Instagram

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