The Mios: Urban Mobility Newly Defined
A new social class is emerging in key cities across the globe — the »S(tyle) class«. For this group of people, comprised of eclectic individuals, identity is no longer about social background, money, or having the right university degree. It’s now about your tastes, your style, and the way you live your daily life. These are the things that set you apart. The philosophy is self-taught, communally cultivated and developed through an immersion of multiple cultural forms like art, architecture, and literature. They live by the code:
»Dress like JFK, speak like Hemingway, work like Ralph Lauren, party like Gatsby.«
These urban men and women have a deep respect for cultural heritage; they appreciate the indie band playing at the underground club, they read vintage books that have been passed through many hands, and they appreciate that art isn’t always in a museum — it can be on the walls beside their local corner store. It’s the culture of consciousness: to become a better person without closing one’s mind off to the alternative side of life. Four key cities are leading the charge to change the status quo.
The successful comedy series »Girls« proved what locals already knew: that the really cool people, à la Lena Dunham, paint the town red in Bushwick as well as in Williamsburg. Bedford Avenue is still filled with trendy steak houses, German beer gardens, and cozy cafés. In this neighborhood, it feels like you’re moving through a huge queue in front of the Berlin club Berghain — there are so many T-shirts with unique funky prints, tattoos and more tattoos, and finely coiffed beards — although the scene has already moved to the heart of Brooklyn. And Manhattan? Dead as a doornail.
CYBEX Mios in Infra Red
L.A. is a constellation of microclimates and microcosms, a library with dozens of special collections. A 20-minute drive can bring a temperature change of 15 degrees. Crossing an intersection can feel like crossing a border between countries. The city is in a constant state of evolution—the restaurant and modern-art industries are exploding here—there’s always something new and awesome to explore, watch, taste, or listen to.
CYBEX Mios in Cashmere Beige
The Tokyo equivalent of Berlin’s SO36 district is the postcode 150-0034. This is Daikanyama, the style and design nucleus of the Japanese capital. French and Italian racing bikes flit by on the pavements and in the small workshops and studios, young tailors produce made-to-measure jeans. In local bars, guests flick through vintage Japanese magazines, and some fashion stores double as galleries, displaying works by up-and-coming artists. Patisseries, record stores, party people: in Daikanyama there is no shortage of any of these. Which is why the club scene in the film »Lost in Translation« was also filmed in Daikanyama. You don’t get more hip than that.
CYBEX Mios in Mystic Pink
For a long time, the Marais was a hidden quarter within the city. In the third arrondissement you would wander through narrow alleys, a labyrinth of streets interspersed with little squares that eventually grew into a town within a town. Today, Jewish family businesses, young designers and »famille chic« populate the sometimes warped buildings, at the bottom of which cocktail bars or quirky furniture shops lure in pedestrians from the street. In the north, the district merges into the tenth arrondissement, with its many bars and restaurants on the Saint- Martin Canal. In summer, stylishly dressed groups lounge on the bankside eating local cheese, drinking French wine, and discussing their latest photo shoot projects. Très chic.
CYBEX Mios in Midnight Blue
London is where savour food stalls, street performers, historic architecture and modern day design sit cheek by jowl. Fashionistas head toward Dover Street Market which is worth seeing for its in-your-face art installations alone. London is a city of contrasts, humor, oddness and creativity, cheerfulness and glumness, youthfulness and oldness. In a city that once had a bad reputation for food, you can’t move for exotic street-market flavours and inventive haute cuisine, as well as the basics served with effortless cool. Feeling tired? Get yourself an avocado and spirulina Ninja Turtle smoothie sprinkled with chia seeds.
CYBEX Mios in Manattan Grey
In Mitte and Prenzlauer Berg, trendsetters from Italy, the States, Australia, and Israel meet with Germans from the Frisian Islands, Swabia, Saxony (and one or two actual Berliners) to work on new innovative ideas and aspirations. They all communicate in English, the global language that unites the world. Here, authentic multicultural life meets sparkling creativity. This marriage of ideas spans from vegan food blogs to avant-garde streetwear shops with German vintage design. It is no surprise then that in the triangle between Oranienstraße, the Landwehrkanal and Sonnenallee there are now more cafés than supermarkets.
CYBEX Mios in Autumn Gold
Shanghai is entertaining, unique, it’s classy and cultured, convenient and delicious! It has earned itself the accolade of the Paris of China and the Queen of the Orient. When you see senior citizens dancing or taking exercise in the parks or squares, you feel that this is a city of energy and that the people are happy here. People living in or visiting Shanghai love the city because of the Bund: The riverside walk is incomparable. Many like hunting for bargains at Tianzifang where you’ll find old city lanes and fashionable boutiques. Shanghai – the city of contrasts: Wandering around low-rise Tianzifang is an antidote to the soaring Shanghai of magnetic levitation trains and mega-skyscrapers. And With its charming villas and bohemian vibe, the former French Concession has become a magnet for artists and designers opening boutiques.