There’s been a few articles out there recently talking about all the ‘hippest cities in the world’. Agreeably, the cities are all painfully hip but we here at CYBEX think we’ve got the top 3 nailed down. What makes us think that we know what hip is? Well we only design our products for the hippest parents around (like you!) so we may know a thing or two.
Neue Heimat, Berlin
In Mitte and Prenzlauerberg, trend-setters from Italy, the States, Australia and Israel meet with Germans from the Frisian Islands, Swabia, Saxony (and one or two actual Berliners) to work on new innovative ideas and aspirations. They all communicate in English, the global language that unites the world. Here, authentic multi-cultural life meets sparkling creativity. This marriage of ideas spans from vegan food blogs through to avant-garde street-wear shops with German vintage design. It is no surprise then that in the triangle between Oranienstraße, Landwerkanal and Sonnenallee there are now more cafés than supermarkets. The former working-class districts have become real style quarters – fortunately without exclusive attitudes, but instead a strong sense community led design.
The Tokyo equivalent of Berlin’s’ SO 36’ district is the postcode 150-0034. This is Daikanyama, the style and design nucleus of the Japanese capital. French and Italian racing bikes flit by on the pavements and in the small workshops and studios, young tailors produce made-to-measure jeans. In local bars, guests flick through vintage Japanese magazines, and some fashion stores double up as galleries, displaying works by up-and-coming artists. Patisseries, record stores, party people: in Daikanyama there is no shortage of any of these. Which is why the club scene in the film Lost in Translation was also filmed in Daikanyama. You don’t get more hip than that.
For a long time, the Marais was a hidden quarter within the city. In the third arrondissement you would wander through narrow alleys, a labyrinth of streets interspersed with little squares that eventually grew into a town within a town. Today, Jewish family businesses, young designers and “familles chic” populate the sometimes warped buildings at the bottom of which, cocktail bars or quirky furniture shops lure in passers-by from the street. In the north, the district merges into the tenth arrondissement with its many bars and restaurants on the Saint-Martin canal. In summer, stylishly dressed groups lounge on the bankside eating local cheese, drinking French wine and discussing their latest photo shoot projects. Très chic.