Kind + Jugend, the world’s largest trade fair for children’s outfitting marked the start of their show by introducing the best new products 2012 and honouring the sector’s innovative power.

The Kind + Jugend Innovation Award, being presented this year for the eighth time, is considered to be one of the most highly prestigious and acclaimed awards in Germany and worldwide, which is why countless exhibitors enter their products to compete for the coveted trophies every year. Entries are open to newly developed or enhanced products that are unique in terms of materials used, design, appearance, ease of use and technology.

The jury consisting of representatives from international trade magazines covering the baby and infant’s outfitting sector, trade representatives, and health and safety experts reviewed the new products and selected the pioneering combination car seat CYBEX Sirona as the winner 2012 in the category “World of Travelling Baby”. The decisive criteria were the child seat’s design, safety, user-friendliness, degree of innovation, and quality of workmanship, with the greatest emphasis being given to innovation and safety.

CYBEX Sirona (ECE Group 0+/I) opens up new perspectives on child safety in cars, as it protects children rear-facing from birth up to 18 kg (approx. 4 years).

Statistically, the risk of injury in ECE Group I forward-facing child seats with a conventional harness system (9-18 kg, approx. 9 months to 4 years) is significantly higher compared to Group 0+ rear-facing baby seats (0-13 kg, birth up to approx. 18 months), as the child’s head is still bigger and heavier in relation to the body. A baby’s head is equal to 25% of its overall body weight and the neck muscles and spine are still not fully developed. In a forward-facing car seat with a conventional five-point harness system, the shoulders of the child are held back in a head-on collision, while the head is flung forward with enormous force – with dramatic consequences for the child. Head, shoulders and internal organs are also put under a severe strain, which can lead to dangerous injuries.

In rear-facing car seats, the force of an impact is distributed evenly over a large area, significantly reducing the strain on the neck, shoulders, head and internal organs. The child seat works like a protective shield and protects the sensitive head and neck area.

Consequently, a rear-facing child seat reduces the risk of injury in a head-on collision by more than 80% when compared to a conventional forward-facing seat with harness system (Source: Research conducted by VTI – Swedish Road and Transport Research Institute – Rapport 489A, 2003).

In addition to its effective safety performance, CYBEX Sirona also convinced the jury by its exceptional functionality and outstanding design, as well as its clever 360° rotation system.