A creature with bright shiny colors and almost transparent wings, delicate as a feather, evolves from a cocoon overnight into a breathtaking beauty that dies shortly after… Beautiful and fading is the life of a butterfly. The more ephemeral it looks, the stronger remains a desire to hold this fascinating creature. This is perhaps the reason why butterfly inspires so many artists and fashion designers in their capture of an ephemeral beauty.
Beginning of silk production
Around 5000 years ago, silk has been produced in China for the first time – elastic than rubber, stronger than steel and lightweight. Since then, generations have been obsessed with luxurious fiber manufactured exclusively from the middle layer of a silkworm cocoon.
When the time comes, caterpillar weaves a cocoon to protect the silkworm that consists of up to 4000 meters of yarn. Around 8 such cocoons dissolved in hot water result in a fiber finally woven into raw silk, 9 kg cocoon produce 1kg of raw silk. It takes over a month to finish a silk thread ready to be woven. Silkworm works really hard, and its descendant butterfly as implied by name remains a fickle beautiful creature joy to look at.
Butterfly as fashion accessory
The Japanese Hanae Mori, the first Asian designer appointed to become a member in 1977 by the French Chambre Syndicale de la Haute Couture, devoted herself to the butterfly, a symbol of the soul in Japanese culture. The soul was exactly what Mori searched for creating her draped silk dresses, kimono tops, extravagant overalls and her own perfume line “Butterfly” – her signature and symbol of her work for nearly four decades.
Mori retired in 1989, and so ended the short life of the fashionable butterfly. There was no room for it in the Grunge culture or minimalist look of the 1990s, at least not until the disco and the preppy look returned to the fashion agenda.
The doll manufacturer Mattel introduced the Barbie Butterfly Princess in the mid-90s, a Barbie with metallic butterflies on her dress, and a magnetic wand to fold up the wings.
The pop diva Mariah Carey discovered butterfly around this time too and used it as her personal totem. She tattooed a small version of an insect on her back and named 1997 her sixth solo album just “Butterfly”.
Butterfly as a muse
The British designers Matthew Williamson and Peter Pilotto used butterfly prints in their collections in 2002 and 2009 respectively. Sarah Burton, the successor of Alexander McQueen, displayed in her first McQueen Ready-to-Wear 2011 collection the monarch butterfly, a so-called migrant moth with an orange and black pattern. This was the official comeback of the butterfly in the world of fashion.
Jean Paul Gaultier, fashion enfant terrible, presented in Paris in January 2014 his couture show “Life is a Butterfly”, with the burlesque star Dita von Teese on stage in a tightly laced blue butterfly corset, with protuberant blue wings and trimmed black fluff. Loud and entertaining, very Gaultier.
The butterflies of the Italian couture house Valentino, shown in the same year in Paris, were of a different nature, delicate, ethereal and somehow non-touchable.
The “butterfly effect”
Craftsmanship, the variety of colors and the way butterflies move fascinated not only fashion designers. Technical sophistication, the tradition in manufacturing, detail and opulent appearance – everything that makes butterflies so unique, inspired CYBEX to create the special “Butterfly Collection“.
For the new PRIAM Fashion Collection, opposites attract and converge into the best of both worlds. The bright butterflies make themselves at home on the camouflage landscape, and contrast vividly with the dominant pattern of the stroller. We are absolutely in ❤️ with this stroller! 🔥🔥🔥 #CYBEXButterfly #CYBEXPriam #cybex_global #fashioncollection #camouflage #butterfly
On the trolley (Attention – a new buzzword for prams of the 21st century!) of the CYBEX Priam “Butterfly Collection“, the butterflies rest on the camouflage-printed field. Infant carrier Cloud Q, carry cot, and the Lux seat all resemble that optic. A hair tie with a butterfly completes the collection. The combination of bright colors of filigree butterfly, tender and playful makes the limited edition a desirable collector’s item for babies and mummies. Poetry on wheels for butterfly lovers.