Indeed it has become commonplace to see stars strolling down the streets of New York, LA, Paris or London with a Priam close at hand. But even we were surprised to spot our luxurious #CYBEXbyJeremyScott Priam at center stage in one of the biggest music videos of the moment!
In Fergie’s new song ‘M.I.L.F. $’, which dropped this month, our fabulous CYBEX by Jeremy Scott Priam appears next to the singer with the signature gold wings clearly on display. The video, which features Victoria Secrets model Alessandra Ambrosio, Chrissy Teigen and Kim Kardashian, among other A-list celebrity moms, has already been viewed 60 million times! What’s more, the initial success is being topped by an additional behind the scenes look in an episode of ‘Keeping up with the Kardashians.’
Undeniably, the main theme of the video is motherhood, as the cast that appears is exclusively famous mothers. What is less clear is the video’s actual message. Those who has seen it seem to have strong opinions, which leads to a wide range of discussions on the overall content. On the one hand, the video is being criticized for the over-sexualisation of the mothers involved. On the other hand, some say that the video empowers mothers and suggests that mothers don’t automatically need to give up their lifestyle and sexiness when they become parents.
It’s not our job to have opinions. It’s up to you, our CYBEX family, to make that decision for yourself! We were simply delighted that our product is part of this video! 🙂
If you haven’t seen the video yet make sure you check it out on YouTube!