After capping off an incredibly successful year of launch events in Europe, this month CYBEX made another huge leap in to the Latin American market with a spectacular brand launch in Chile’s capital city Santiago.
The occasion marked the launch of the Platinum Range along with a showcase of the successful CYBEX by Jeremy Scott collection. The event took place at the Galeria Isabel Aninat, a contemporary art gallery located a stone’s throw from the beautiful Parque Bicentenario. The fabulous venue was chosen because of its similarities to CYBEX HQ – with a great atmosphere and energy and the same smart, simple interior that has inspired the design of our CYBEX Platinum products. The gallery is a regular hang-out for artists, writers and creatives and boasts a big garden where a brunch and games session was held for the party. It was the perfect location to introduce the Platinum range and the second Jeremy Scott capsule collection to the Chilean market.
The star-studded event did not disappoint, with a number of famous faces from the Chilean show-biz world, as well as some global lifestyle and fashion stars. Among the 80+ attendees were TV actress and comedian Javiera Contador, restaurant owner Carolina Bazan, actor and stylist Javier Fernandez and the Russian model Yulia Shavenko. Check out these great photos and see for yourself!
Visit our retailer search on the CYBEX website to find your local Chilean CYBEX stockist!